The NCRA and JCR audience is a large community of stenographic court reporters and captioners, legal videographers, and related professionals, many of whom run small businesses, who take great pride in their professions. They spend money on quality products and services that can help them better perform their jobs. They are
very loyal to NCRA and are more likely to purchase from vendors they learn about in the JCR magazine, the JCR Weekly newsletter, NCRA.org and TheJCR.com news site, or on NCRA PROLink.