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State Leadership

State Leaders Resources

The materials below are a compilation of documents created and collected by NCRA staff with the assistance of field experts.  The documents below offer multiple options for effective campaigns, innovative ideas, and best practices to better equip state leaders as they attract new members, motivate current membership, and improve the overall management of their respective associations.
If there are items and issue areas that would better serve your needs as a state leader, please contact the NCRA Government Relations Department.

Building State Association Membership 

General Marketing Tips
Seven Secrets of Highly Successful Membership Campaigns
Punching Above Your Weight
Member-Get-A-Member Campaign
Member Recruitment Letter
Membership Benefits Letter
Testimonial Letter
Half Price Membership Campaign