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Advertise With NCRA

Web Advertising

Vehicle: Web-based
Audience: Member & Non-Member
Cost: Depends on placement, type and duration
Description: Ad banner positions are available throughout NCRA Online. Take advantage of NCRA Online's over 80,000 visitor sessions per month (average of over 2,600 per day) to promote your product or service.

Advertise on the Web

Why Advertise Here?

If you were looking for the one web site that was sure to attract every member of the reporting profession at one time or another... look no further, NCRA Online is that site.

With its diverse content including up-to-date reporting and captioning profession news and information, seminar and meetings information, searchable reporting databases, online shopping, classified ads, and online discussion forums, online distance learning seminars, NCRA Online averages over 80,000 page views per month.

Between search engines, links on sites catering to the reporting and legal professions, to even individual reporters sites, all roads lead to the NCRA Online. And more often than not, users keep coming back for more.

Not to mention the online communities NCRA Online is building through the inventive use of online discussion forums and dedicated special interest groups.

Advertising Philosophy

NCRA Online operates on "impressions" as opposed to "click-throughs." There is still a raging debate about how advertising on the web should operate. Our thoughts on this matter can be summed up by: "if it ain't broke, don't fix it."

Until the advent of the Web, advertising has always operated on the premise of impressions. That is a person sees an advertisement, it makes an impression on him or her, and then the next day, next week, or next month they go out and buy that product... prodded by the impression they received from that advertisement.

With the Web's ability to hotlink directly to a web site or online shopping page, the "click-through" was born. Advertisers wanted to only purchase space on the net if a person followed the link. Instant gratification aside, life doesn't work that way. Most folks won't need the product or service the advertisement touts at the present moment in time. If however, the advertisement makes an impression, they will remember it when they do need the product or service.

Find Out More

For more information about Web advertising, please contact the appropriate dedicated Executive Publishing sales representative below:

Tim O’Connell – East Coast
(CT, DC, DE, FL, GA, MA, MD, ME, NC, NH, NJ, NY, SC, OH, PA, RI, VA, VT, WV)
410-893-8003 ext 11

Katie Gribbin – Midwest Sales
(AR, IA, IL, ID, IN, KS, KY, LA, MI, MN, MO, MS, NE, NV, OK, TN, TX, WI)
410-893-8003 ext 12

Molly Deise – West Coast/International
(AK, AZ, CA, CO, HI, MT, ND, NM, OR, SD, UT, WA, WY, plus Canada/Int'l)
410-893-8003 ext 23